Payment services company Worldline has partnered with Japan-based Casio to offer card payments and cashless shopping in Japan, a press release said.
Offering this service in Japan will hopefully help with efforts to overturn a more conservative retail landscape there.
The press release says this would help the company’s currently cumbersome payment acceptance system.
It will also include Vesca, a local payment solutions provider, and will target a mass market of mostly small merchants in Japan.
The press release notes that in this partnership, Vesca is the technical enabler for acceptance in Japan, while Worldline provides transaction processing and leverages the footprint, scale and technology of its facilities.
The statement said the arrangement will benefit Japanese merchants, especially small businesses, and help streamline card acceptance. It will also help address general challenges in Japan’s card payments ecosystem, which has been fraught with challenges with cash-dominated customers and lengthy onboarding processes.
Shigenori Fujii, Senior General Manager of the System Business Unit at Casio, added: “Worldline is the leading provider of payment solutions in Europe, and it made sense to partner with them as we aim to expand our offering for online payments. checkout and cashless services in Europe. Japan. Their professionalism and expertise are unmatched. We want to further develop this partnership.
PYMNTS recently wrote that Worldline had completed the acquisition of 80% of Eurobank Merchant Acquiring, which held a 21% share of the merchant services business in Greece.
Read more: Worldline completes the purchase of 80% of the capital of Eurobank Merchant Acquiring
Eurobank Merchant Acquiring completed 219 million transactions per year, according to the report.
The announcement indicates that this would be a way for Worldline “to strongly expand its merchant services activities in this dynamic southern European market, still driven by the cash-to-card shift with a rate of ‘meaningful adoption of electronic payments and the development of e-commerce and e-commerce’.