A Woolworths customer has sparked a debate on social media after spotting a major change to the supermarket’s sale labels at her local store.
Posting on a popular Facebook page, shopper Sharon shared a photo of a cracker display that showed several discounted items.
Sharon pointed out that at her local store, Woolworths used to advertise half-price purchases by placing large yellow stickers – which showed the new reduced price – above the original price tag.
However, these have now been replaced by small yellow signs the same size as the usual price tags.
A Woolworths spokesperson told 7NEWS.com.au that the new “electronic shelf labels” are being tested in select stores. The new labels are designed to reduce paper and staff resources, allowing team members to spend more time meeting customer needs.
In her message, Sharon said she was not a fan of new labels.
“I don’t like the sale signs at Woolworths,” she wrote on the Markdown Addicts Australia page.
“You have to look really good to see them. I only noticed because I knew Cenovis vitamins were half price, but I couldn’t see any labels.
“It wasn’t until I looked closely that I saw that they no longer hang above the original, but replace the original. DO NOT LIKE.”
“I do not like them”
Sharon’s post sparked a huge response on Facebook, with many agreeing they didn’t approve of the new, smaller tags.
“Some of the newer stores near me use them and I just don’t shop there because of those tiny plague tickets,” one said.
Another added: “One of our new stores has this and I agree with you, I don’t like them either.
“When you look down the aisle, you don’t see the different color, but you can clearly see the longer tickets. When I first went I didn’t bother buying things I thought were on sale because when I looked down the aisle I didn’t see the most big ticket.
“The pain for the staff to get into it too, they can’t just stick with it.”
Wrote a third: “I would miss it, I am looking for the size of the tags. I can barely read these blanks as they are.
Added one more: “As someone who went to work at 5am every Wednesday to replace all the special tickets, that seems like a lot more work for his staff!”
Others felt that the new beacons might be difficult for some customers.
“As a person who is colorblind and has bad eyes, I actually browse to see long labels, I don’t stop to look at a million tiny labels to see what’s on sale,” said one. ‘them.
Added another: “Not at all suitable for people with disabilities.”
Wrote one more: “To me it looks like, yellow=sales/offers, white=regular price. But maybe someone with color blindness or other visual impairments may struggle with the change .
However, others welcomed the change, saying they thought the large yellow sales tags were unnecessary.
“It’s such a waste of paper and it’s messy. Learn to live with change,” one added.
Another said: “They still have a yellow sticker so I don’t understand why it’s so difficult.”
Wrote a third: “I like it they won’t get ripped off like the ones hanging.”
Added another: “Looks cleaner to me.”
A Woolworths spokesperson told 7NEWS.com.au the supermarket appreciates the latest feedback on its on-shelf label trial.
“Over the past 12 months, we have been testing electronic shelf labels in select stores,” the spokesperson said.
“These electronic labels are designed to reduce paper, update the latest prices and promotions in real time, and reduce manual ticketing to allow our team to focus on serving customers and restocking shelves. “We appreciate feedback from these customers on the trial and will continue to gather more feedback over the coming months.”
7NEWS.com.au understands that Woolworths has worked with its supplier partner to create as large a custom font size as possible on the e-labels.
The new tags are also believed to allow Woolies team members to track where a product is on the shelf, helping them locate items quickly.