Webinar Recap: The Benefits of Future-Proofing Your Business


Brett Gullan, chief technology officer, SiSU Health; David Gibb, Head of Cloud Economics, Amazon Web Services; Joel Kleber, CMO/CDO, Jim’s Group; and Juhi Kapur, Migration and Modernization Manager, Amazon Web Services.

The future is rarely set in stone. Every business is bound to deal with change, whether it’s internal (like intentional business growth) or external (as we’ve seen with the pandemic). While we can’t always predict what the future holds, businesses can certainly prepare — a concept called “future-proofing”.

In our recent SmartCompany online seminar with AWS, host David Adams looks at the challenges of the future and how businesses can prepare for continued success. Joining Adams is Brett Gullan, Chief Technology Officer, SiSU Health; David Gibb, Head of Cloud Economics, Amazon Web Services; Joel Kleber, CMO/CDO, Jim’s Group; and Juhi Kapur, Migration and Modernization Manager, Amazon Web Services.

Case Study: Jim’s Group

With low-cost competitors popping up everywhere, Joel Kleber says Jim’s has had to think carefully about how it stays ahead. “In our market, we’ve had big players like Airtasker and Hipages,” says Kleber. “We always have to ask ourselves how can we do things better? How can we provide better customer service? How can we provide more value to our franchisees? »

To answer this last question, Jim introduced a key new technology: an application called Jim’s Jobs. “If you’re familiar with Tradify or ServiceM8, Jim makes one himself,” says Kleber. Avoiding third-party apps, Jim’s Jobs is designed to replace old processes, with a focus on a broad, holistic range of solutions to simplify the future for franchisees. This includes everything from job scheduling to customer feedback, all of which is captured in the app. By using the AWS cloud platform, Jim’s Jobs found success. “AWS has definitely helped gain more favor for franchisees because our application and internal IT infrastructure are now much more reliable for them,” Kleber says.

Watch our webinar on how you can future-proof your business: migrate, modernize, transform.

Case Study: SiSU Health

Digital health company SiSU Health offers free health checkups to the public, using a kiosk and digital platform you might see in pharmacies and supermarkets. Although less than ten years old, SiSU Health has seen significant growth. “We just had our four millionth checkup,” says Gullan. “That means we are responsible for something on the order of 120 million different points of biometric data on our customers.” The weight of this data is such that SiSU Health must strongly prioritize its protection and preservation.

In terms of security and its business operations more generally, Gullan says future-proofing SiSU Health is about ensuring its platform can scale successfully as the business grows. “What if we’re talking about being 10 times bigger or 100 times bigger – what does that cost and scale factor look like as you increase the size of your business?” Gulan asks. “That’s definitely where the cloud really brings those benefits, if you do it right.”

Modernize and migrate for a sustainable business

For Juhi Kapur, companies are moving to cloud infrastructure like AWS for many reasons, including rising IT costs, data security, and growth. One of the most frequent is the ability of these platforms to provide customers with a service that suits them. “Services need to go where people want to consume services,” Kapur says. “Customers want to be able to use services where they are, whether they’re mobile or at a different location. They want the same access to the same type of data that you can have when you go to the store, for example, they don’t want to compromise on the quality of what they are going to see.

Whatever the specific reasons, Kapur says companies considering migrating to the cloud should do their research. “Learn a little more about the technology that can give you so much potential to become agile and able to grow and scale,” says Kapur. “We (AWS) have very good pathways where we talk about the assessment and planning phases. We talk about how to set yourself up for success and build that muscle for change.


For businesses looking to adopt or migrate to new technologies, there is often a cost barrier. For David Gibb, there are three key levers to consider when looking at the cost of migrating to the cloud and making a business case.

  • Good size: Growth is not always a straight line. Businesses often need a technology solution with leeway. “We often find that customers with on-premises environments are significantly over-provisioned for future growth or occasional increases in demand,” says Gibb. Because the cloud is elastic, you can scale it. Paying for what you use makes it really effective.
  • Best Pricing Models: Gibb says that when future-proofing with the cloud, it pays to think carefully about the pricing structure. “Servers that are always in use are better reserved instances or savings plans,” says Gibb. “Servers that are only used during office hours are better on demand and paid by the hour.”
  • Storage“Clients often have all of their storage on-premises and typically only 50-60% of that storage is used,” says Gibb. Determining your storage needs in terms of time and total capacity means the ability to control costs more tightly.

Read now: Using technology to evolve into the future


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