Sustainability starts with small decisions


The Australian property market is buzzing with growth and opportunity.

Seizing these opportunities and preparing to thrive is not just about building a business on efficiency and capability, but building a business with the long-term goal of wellness as its bottom line.

It’s been less than a year since I took over as chief revenue officer at Domain, and the number of conversations incorporating sustainable business practices is growing.

I’m mainly asked how sustainable modeling combines with technological innovation to drive real change within an agency and generate long-term gains.

I view sustainability as a long-term business management approach – working to adopt digital practices and processes that help drive better decisions and help agents improve workflows to facilitate better business outcomes.

It’s also about finding ways to stand up for our people – whether that’s investing in technology to support better business practices or external activities like the Trailblazer awards, sustainability is a long-term game that prioritizes the welfare.

Sometimes it’s hard to see how these general concepts relate to day-to-day agency life – but there are practical ways to look – not only at your business, but also at digital solutions that will help you improve economy, environment and well-being. results.

First, you need to establish a framework for business decisions with the future in mind.

Sustainability modeling is needed at all levels, not only as a roadmap for action, but also for our well-being (and that of our employees).

It doesn’t have to be complicated – resources like Domain Agent Solutions have been designed so that you can be more successful in half the time.

Pricefinder, for example, provides data and analytics to power prospecting and pitching, giving you clarity on the opportunities available to you.

It’s about helping you learn more about each property faster and ensuring that every call you make is more efficient – more success in less time.

Second, technology is your friend.

PropTech is evolving rapidly. The growth of open platforms, the rapid adoption of artificial intelligence, and the continued digitization of agency practices mean that we are moving towards more sustainable businesses every day.

There are big and small ways to embrace technology, no matter the size of your business.

Tools such as Bidtracker record relevant auction data, while Domain’s real-time agent suite includes automated reporting contract management tools.

The goal is to save time by having the most valuable data instantly at your fingertips, and to save paper and processing by digitizing your workflow, meaning you can get things done without having to return to the office.

Third, sustainability is also a social goal.

We must build sustainable businesses that benefit not only the bottom line, but also the health and well-being of the team members who make up our agencies.

Domain champions social wellbeing through the Rise Conference, a resource to support personal and team wellbeing and performance goals.

Rise offers programs and skills training to help align with the values ​​of wellness, mindfulness, fulfillment, and service.

We also have a free EAP offering that gives agents the opportunity to take advantage of professional development and coaching to support their health, improve productivity, and ultimately prepare them for longevity in the industry.

They can arrange to speak with a qualified counselor or coach at Domain’s expense, frequently if needed, all confidentially.

The recent celebration of Trailblazers award winners not only highlights the future talent of our industry, but innovation in action in our country’s real estate market.

The world moves fast. Change is daunting, but to thrive we must adapt to a long-term business approach that prioritizes wellness and sustainability in the broadest sense.

Sustainability starts with small decisions. By using digital tools and software to save you valuable time throughout the day, you and your team can focus on what you do best.


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