Project Maybach is an absurd and awesome all-terrain electric coupe


Mercedes has created some powerful unusual concepts for the luxury brand Maybach. I am thinking of the Exelero high speed test car and the Ultimate Luxury SUV sedan. But the Project Maybach, designed in collaboration with late fashion designer Virgil Abloh, is perhaps the craziest yet, being an electric off-road coupe.

It’s not just the fact that it’s a two-door off-road coupe. It’s the fact that it’s an almost 20-foot-long two-door all-terrain coupe. And it has very traditional proportions and lines, with a gargantuan front end and a little less gargantuan rear part. It’s square, but in a mid-century luxury car smarter than, say, a Hummer. And of course, it has a huge chrome grille and heavily embellished taillights, with Maybach logos.

And yet this old-fashioned coupe stands high off the ground. It rolls on small steel wheels with big tires. It even has skid plates, bolt-on fender flares, crash rails, and a roll cage with a roof basket. Everything is painted in a matte beige paint that makes it look like a desert-ready expedition vehicle.

Maybach project

It is even arguably handy for shipping work. The somewhat spartan-looking interior has beige leather seats that recline completely flat for sleeping. Being an electric car with long areas unoccupied by people, plus that roof rack, it probably has a lot of cargo space. On the hood are solar panels that could provide a little autonomy, but would at least be practical to recover some energy for the accessories. The interior appears to have additional storage bins and tools stowed in special compartments around the cabin.

When it comes to actual performance and range, well, Mercedes isn’t anything specific. This is not entirely surprising, as it seems to be just a design exercise. As such, don’t expect to see a production model anytime soon. Then again, luxury off-road vehicles are certainly popular. Maybe Mercedes would consider it if there was enough seriously high net worth clients expressing interest.

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