Partner sessions run deep during TC sessions: SaaS 2021 – TechCrunch


TechCrunch events always offer a compelling mix of mainstage presentations and smaller breakout sessions that leave more time for lots of questions and more in-depth discussions. Expect nothing less during the TC: SaaS 2021 sessions on October 27.

We want to highlight these sessions that we have available to you. Remember, TechCrunch Partners don’t just write a check and call it a day. They present themselves ready to inform, enlighten and answer questions in their area of ​​expertise.

A quick reminder of the home office: Buy your pass for TC: SaaS 2021 sessions here. The prices go up to the virtual door.

And now, a word from our partners. You will find the exact times (and more presentations) listed in the event agenda.

Three easy steps to seize global opportunities
Presented by KUDO
As our economy becomes more and more global, is your business ready for success? KUDO co-founder and CEO Fardad Zabetian shares his ideas on how to seize global opportunities.

Data Warehouse – The Foundation of the Modern Data Stack
Presented by RudderStack
The modern data stack is changing rapidly, with new technologies emerging every day. However, more and more architectures are being built around the data warehouse. In this panel discussion, Ben Gotfredson, Global Startup Program Manager at Snowflake, and Adam Gross, ex-CEO of Heroku, join RudderStack Founder and CEO Soumyadeb Mitra to discuss why this new architecture has emerged. , what specific technologies are driving the trend and what looks like the data stack of the future.

9 safety tips for startups
Presented by Vanta
When startups are in the early stages of their growth, it becomes more difficult to find a balance between taking the necessary security measures and bringing the product to market. You don’t want to slow down the iteration speed, but you also know that there are security steps that must occur in order to grow the business. How do you balance these competing goals? Christina Cacioppo, co-founder and CEO of Vanta, shares nine practical tips for building your product with safety in mind and how to start conversations about safety expectations from the get-go.

Disrupt product innovation
Presented by Onshape, a PTC company
Innovation is a business imperative in today’s global economy. In fact, 84% of executives say innovation is key to their growth strategy, according to a McKinsey report. While companies must innovate at scale to stay competitive, engineers need the right tools to avoid the many challenges associated with the product development process. In this session, hear Jon Hirschtick’s entrepreneurial journey and how industry cloud and SaaSification can accelerate product innovation, as well as advice on turning businesses into multi-million dollar companies.

Accelerate your growth with agile market research throughout the product lifecycle
Presented by
Conducting market research at every stage of your product lifecycle is an essential part of a successful product launch and sustained growth in an increasingly competitive market. While traditional market research can be expensive and requires a dedicated team, agile market research software allows everyone on your team to quickly get the information you need. Join to learn how to conduct your own market research to identify the types of products and features most valued by users, gain insight into the competitive landscape, and track your brand awareness and performance. changes in perceptions over time.

How are high growth companies using technology to inform their strategy and drive results?
Presented by SAP
Fast-growing companies are in a constant state of transition as high performance and growth can lead to ever-changing business priorities and challenges. Hear from some of SAP’s fastest growing clients talk about how they are using technology to inform their strategy and ultimately drive business results. SAP, Midmarket & Ecosystem Managing Director Greg Petraetis will discuss how companies move from innovator to disruptor to category leader and how the technology they choose can impact the future of the productivity of their business.

Optimizing SaaS Productivity – Why Is SaaS Sprawl Stopping Growth?
Presented by LeanIX
SaaS represents an increasing share of installed software park – in cloud-based companies, often 100%. If not managed and optimized, uncontrolled adoption leads to the spread of SaaS, sometimes referred to as “Shadow IT”. Underoptimized use of SaaS subscriptions, increased risk, and audit exposures will become a headache when scaling a business. André Christ, Co-Founder and CEO of LeanIX, leads this conference illustrating common pitfalls and offers the necessary processes, skills and capabilities of the emerging SaaS management discipline for CEOs, CFOs and CIOs.

Things Crumble at ARR $ 10B: Lessons to Grow Your SaaS Business
Presented by The strategies that get you to $ 10 million ARR are very different from the ones that get you to $ 50 million or even $ 100 million. At the $ 10 million growth inflection point, most software companies have to pivot their approach and often find they are facing new challenges – often seemingly insurmountable. The team at Vista Equity Partners – one of the world’s largest investors in enterprise software with more than $ 81 billion in assets under management – has worked with many founders and companies to make this transition a success. In this session, Rene Stewart, Co-Head of Vista’s Growing Endeavor Fund, discusses the missteps and misconceptions about growing software companies and what you can do to achieve overwhelming success. 10 MM $ ARR.

Take your people from startup to scale
Presented by SAP
As your business grows, you need to help your employees grow with you. And, in a world that is changing faster than ever, your team’s development methods aren’t enough. In this session, you’ll hear Max Wessel, Director of Learning at SAP, discuss how to create a flexible, adaptable, and rocket-friendly culture and workforce.

Future Forward – How Machine Learning and Human-in-the-Loop Approaches Extend Automation Capabilities
Presented by AKASA
Digital transformation efforts in a number of industries have led to the massive adoption of robotic process automation (RPA) over the past decade. The hard truth is that RPA is decades old technology that is fragile, with real limits to its capabilities. He will always have an interest in automating simple, discreet and linear work. However, the reason automation efforts often fall short of their aspirations is that much of life is complex and ever-changing – too much work falls outside of RPA’s capabilities. In this talk, Varun Ganapathi, AKASA Co-Founder and CTO, will discuss how exceptions and outliers can really empower automation and how emerging technology platforms based on machine learning combined with human-made approaches in the loop already extend what it is possible to automate in a number of industries.

Join us and the global SaaS community for the TC: SaaS 2021 sessions on October 27.

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