Starting Aug. 6 (and running through mid-October), the storefront is home to Sadie Restivo’s custom clothing business, Beached Goods, and Wendy Lattof’s craft business, Create & Escape.
Danvers resident Restivo called the pop-up “an unbeatable opportunity to open up a physical space without all the risk.” She launched Beached Goods last year to sell North Shore sweatshirts, 978 area code hats and “Beach People” bath mats online. And although business has grown, in part thanks to the marketing of products on its Instagram, a physical space that felt financially out of reach, Restivo said — until now.
City grant money covers most pop-up costs by paying for furniture and signage, and officials are offering businesses $500 subsidized rent, including utilities and Wi-Fi. The balance of the rent is covered by the subsidy.
“Companies don’t just hand over a key and wish them luck,” Di Stefano said.
Ideally, the scheme will help entrepreneurs build a client base in Gloucester and stay on for the long term, even when the grant disappears, said Mayor Greg Verga. “We want it to become a place where they can consider staying, growing and being part of the community.”
These sweeteners are part of what drew Lattof to the project. The Gloucester native has run a craft business with her sister, Debbie Thibodeau, for the past five years – first at “mobile” events in restaurants, then at a Peabody storefront that opened in 2018. business has thrived during the COVID-19 pandemic, Lattof said. . Organizations including Wounded Warriors and Salem State University have started reaching out to her for virtual events and bulk orders. Crowds of people sought refuge in holiday-themed paintings, craft kits and artwork.
The Gloucester pop-up is yet another way for Latoff to extend the reach of Create & Escape.
In many ways, the job is also a balm for her, as she continues to work full-time in finance.
“Even though I love spreadsheets and analysis, I need the creative side,” she said. “If ever I’m stressed, I take some paint and a canvas, and I let go.”
Just weeks later, city officials hope the pop-up program will help Gloucester emerge from the clutches of COVID and recover fully, unlike downtown Boston, where tourism and foot traffic remain below levels. of 2019. Two dozen companies applied for the pop-up, signaling interest, Verga said.
“It’s more or less a pilot program,” he added. “If we can get additional funds, we would like to continue.”
206 Main Street, Gloucester www.project-pop-up.comopen weekdays from 11 a.m. to 5 p.m. and weekends from 11 a.m. to 3 p.m.
Newbury Street gets another gem giant
The designer end of Newbury Street bordering the Boston Public Garden will soon see a new addition: a 4,600 square foot location of Long’s Jewelers.
The Boston brand is inaugurating a two-story storefront, protected by an imposing glass facade, at 7 Newbury St. by the end of 2022. Its first floor will be dedicated exclusively to Patek Philippe, the Swiss watchmaker founded in 1839, and the second floor will feature Long’s engagement rings, diamond earrings and pendants.
Chairman Craig Rottenberg said a location on “Luxury Row” was suitable for the jewelry store, which already operates five locations in Massachusetts, including one in the Financial District and another. Rolex store in Newbury Street.
And he dismisses the idea that the pandemic has changed shopping habits for good. Elegant boutique browsing, adds Rottenburg, is here to stay.
“Jewellery and watches are an art,” he said. “We believe you have to touch it, feel it, experience it. It is very difficult online to show the color of the gemstone, the feel of the gold, and so we are confident that it remains a business in person.
7 Newbury Street, Boston www.longsjewelers.com
A revamped collectibles store
Inside Foxwoods Resort and Casino, the nightlife gurus behind Big Night Live opened a second location of CardVault, a reimagined collectibles store, in mid-August.
It sells a range of cards and memorabilia — from baseball and football to running and UFC — in a sleek 1,000 square foot storefront. Forget the stereotypical corner card shop, says managing partner Chris Costa. “Instead, CardVault is designed to be a premium, state-of-the-art retail experience in an industry that typically feels dusty and cluttered.”
The idea grew out of Costa’s relationship with Big Night co-owner Randy Greenstein. The couple were chatting about Nantucket at the start of COVID, when venues were hampered by lockdown and capacity restrictions.
“My collection had taken an explosive turn during the pandemic,” Costa said. The conversation “went from educating me [Greenstein] on the maps, it’s up to us to build a business together.
Today, CardVault caters to amateur collectors and heavy buyers at Patriot Place in Foxborough and Foxwoods. Some cards from the “card bar” sell for less than $20. Others, like the $265,000 PSA4 1952 Mickey Mantle card, go for six digits.
It should simulate the experience of a jewelry or watch store, Costa said, “but accessible to all types of collectors.”
350 Trolley Line Boulevard, Ledyard, Connecticut, www.cardvault.comopen Monday from 11 a.m. to 8 p.m., Sunday from 12 p.m. to 6 p.m.