The Save Mart Cos. extended a marketing program with electric vehicle (EV) charging partner EVgo Inc. to several of its stores.
Called EVgo Advantage, the platform allows drivers to use promotions provided by EVgo once a charging session is initiated at a participating store. Los Angeles-based EVgo said yesterday it will now add seven more Lucky California and Save Mart supermarkets to the program, in addition to the five Lucky/Lucky California locations that have run EV station promotions since EVgo Advantage began in 2019.
Save Mart first partnered with EVgo in 2015 with the launch of EV stations at a Lucky store in Fremont, California. (Photo courtesy of EVgo)
EVgo Advantage promotions are delivered to drivers via text, email and mobile app and are designed to incentivize purchases and increase additional foot traffic at the retail site’s hosts, according to the companies.
“Many of our customers are switching to electric vehicles, and expanding the EVgo Advantage program is a natural next step for The Save Mart Cos.” Hal Levitt, senior vice president of retail and chain operations supply from Modesto, California. based at Save Mart, said in a statement. “Over the past three years, our customers have charged more than 5 million minutes on EVgo chargers in our stores, and we look forward to adding these additional convenient charging stations to generate greater benefits for our customers and continue our ongoing commitments to sustainability initiatives. ”
The Save Mart Cos. first partnered with EVgo in late 2015, when the grocer installed the country’s first and – at the time – largest publicly accessible multi-standard fast-charging site at the Lucky supermarket in Fremont, California. , Save Mart has expanded to 32 EVgo fast chargers and two L2 chargers in its stores in California.
EVgo noted that the Advantage program helps retailers differentiate themselves from competitors, increase in-store traffic from customers who charge their EVs, and deliver more value to EV drivers through loyalty promotions that allow them to shop while charging. The company said an EVgo survey found that 80% of EV drivers purchase while charging their vehicles, and 45% of those EVgo charging sessions led to additional new purchase visits.
Powered by 100% renewable energy, EVgo’s electric vehicle charging network includes more than 800 fast-charging points serving more than 68 metropolitan areas in 35 states and more than 310,000 customer accounts.
“EVgo puts our chargers where drivers want to be, and where better to charge than at a grocery store with a coupon for your weekly store,” commented Cathy Zoi, CEO of EVgo. “Research shows that consumers are drawn to promotions, and we’re excited to offer an additional way to build customer loyalty for our site hosting partners through EVgo Advantage. We’re excited to extend our partnership and add more locations to the Advantage program at Save Mart stores and ultimately provide greater access to sustainable energy solutions for the communities they serve.
In total, Save Mart Cos. operates 206 stores in California and Nevada under the Save Mart, Lucky and Lucky California (supermarket) banners; FoodMaxx (grocery-warehouses); and MaxxValue (discount grocery).