Momentum returns with #SheOwnsHerSuccess campaign



Following the launch of the first #SheOwnsHerSuccess campaign in 2019, which urged women not to apologize for their success, the 2020 theme aimed to inspire women to identify and break down barriers, while encouraging them to take the others with them.

This year, Momentum aims to celebrate the progress and achievements that women continue to make despite existing socio-economic, psychological and cultural barriers. It seeks to empower women to rise above the ‘no’s’ and break into the ‘no’s, not yours’ – with practical tools that empower and remind them that their success is indeed unstoppable. .

Despite the enormous gains made by women in the workplace, gender disparities persist. More than a third of South African households are headed by women and women are around 40% poorer than those headed by men, with women earning up to 30% less than their male counterparts. These are fundamental gaps that we must fill in all aspects of society, including the financial sector, and with the support of men.

The Momentum #SheOwnsHerSuccess campaign kicked off on August 1 and runs throughout August, promising a series of workshops and panel discussions aimed at equipping women with relevant skills. These skills include engaging in personal branding exercises, learning how to negotiate the salary you are worth, overcoming impostor syndrome in the workplace, relying on support structures to manage burnout, and partnership and managing money to leave the financial legacy your loved ones deserve. .

“The challenges women face are not unique to South Africa. It can be disheartening, but every day women choose to partner with individuals, networks and movements to enable them to make previously unimaginable strides in the quest to define their careers and personal successes ”, said Charlotte Nsubuga-Mukasa, brand marketing manager. at Momentum.

The 360-degree campaign will include a series of virtual workshops with a Success speaker, New York Times Best-selling author, podcast host and professional troublemaker, Luvvie Ajayi – Jones. Each workshop is designed differently throughout August and will aim to provide women with practical tools, tips and solutions to help them take the next step on their journey to success.

Momentum is also looking to take this campaign forward beyond Women’s Month, as women’s momentum doesn’t stop after August. The journey is just the beginning. The company wants to encourage women to keep their success in motion by sharpening their focus and honing their business skills and passions throughout the year with the #SheOwnsHerSuccess online hub with tips, tools and updates. continuous updates to keep women’s success unstoppable.



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