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The low-code and no-code web design movements are experiencing a renaissance. Every day, low-code and no-code website building platforms release new features, innovations, and solutions to continually bridge the gap between what someone with almost no coding skills can accomplish and a full-fledged developer.
After all, why would a web professional waste time and resources on new code when a low-code or no-code platform can do the same in half the time? Web professionals and agencies around the world are starting to reap the benefits of using these website building platforms, which range from faster scaling to automated structuring for SEO. high level.
It is important to identify the key drivers of the rising trend of low-code and no-code and fully understand the benefits for businesses.
What exactly is low code and no code?
Low code and no code are broadly defined as visual approaches to web development. With reduced code and no code, website building platforms can automate almost every step of the development process and streamline releases, dramatically increasing development speed for web professionals.
There are two main areas of low-code and no-code development. One type is design platforms, which allow web professionals to create visually appealing web applications. These are usually heavily focused on designing a website, automating scaling and positioning for a crisp appearance on all devices. These platforms are ideal when developers want to quickly produce external web applications for their customers. These design-first platforms, such as Webflow, Duda and Bubble, are experiencing the strongest growth in popularity, due to their visual aspects and their wide range of clientele. The gap between what professional developers and people with no coding experience can do is narrowing with the rise of innovations in low-code website building platforms.
The other type is that of functionality-oriented platforms. These have been built around providing functionality and are best used as internal tools to quickly automate IT processes. Examples of these platforms include Airtable, Google App Maker, and Creatio. Large-scale organizations make heavy use of feature-driven platforms because they have a strong need for internal systems that help align data, processes, and teams. This enables these companies to better connect with digital native customers and to adapt quickly as new tools are integrated into their data systems.
Web professionals need to choose the right platform based on their business needs, whether internal or customer-centric. If you are a web development agency looking to build stellar-looking sites for a variety of clients, your best bet is to focus on the design-focused platforms. If you are an IT company looking for a way to simplify internal processes through automation, then functionality is what you will need.
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It’s pretty obvious that it’s much faster to train someone to use a low-code or no-code platform than it is to turn them into a skilled web developer. Currently, it is common for people to go to college or spend years getting certified as a web developer. However, the number of people doing this is likely to drop dramatically as low-code and no-code platforms expand services and continue to find smart ways to match the product quality of advanced coding.
Becoming a competent web developer is a long and tedious process compared to what low-code and no-code website building platforms offer. Many web builders offer free âuniversitiesâ and online training sessions that produce certified web design professionals within hours. The impact of this rapid training on the field of web design and the tools that novice developers strive to learn should not be underestimated. Web professionals and employers alike are finding that those many months of learning to code can be much better spent working. Because after all, the best education is on-the-job training.
The power of the white label
A lot can be done with low code and no code, however, it is not always necessary to build a website from scratch. When combining a low-code or no-code platform with white label integrations, designers create what they need quickly, without code, while complex software already designed by others integrates. seamlessly in a single solution. This combination allows design agencies, SaaS platforms and freelance web designers to produce at a higher frequency, resulting in increased productivity, sales and customer satisfaction. While there is a lot that can be developed with low code and without code, sometimes it makes even more sense to integrate and use white label solutions offered by others.
A great example of a white label can be found at Costco. If you’ve ever had Costco coffee, then you’ve experienced the white label. This is because Costco branded coffee actually comes from Starbucks. It’s white label in essence – a company takes a product or feature that it doesn’t manufacture itself and renames it as their own. The same can be done in technology companies.
Just as Costco doesn’t want to spend too much time and resources developing its own in-house cafe, design agencies and SaaS platforms that want to offer websites to customers can use software, elements, widgets, and APIs. prefabricated so that users don’t. t have to reinvent the wheel every time they create a new design. Giving users the option of incorporating existing software into their designs cuts down on website building time because they don’t waste time creating things that already exist.
Companies that fully integrate white label into their operations can realize benefits beyond the function for which the product was even designed. The benefits of the white label vary by company. For example, companies that don’t want to develop certain software in-house may find it much more efficient to white label existing software so that their engineering teams can instead focus on core services. Much of the same benefit applies to web development agencies, especially those who want to demonstrate to their clients that all the technologies and services they provide have been developed under their roof.
Large-scale improved designs
One of the main advantages of low-code, no-code website building platforms is that they allow web professionals to be much bolder on design projects. Low-code and no-code platforms save hundreds of development hours, with most reducing development time by 50-90% on average compared to professionals developing sites from scratch. This is usually done through the use of intuitive building toolkits and effective content management systems that design websites at scale.
These platforms also allow users to manage a library of templates, site sections, and widgets to speed up future projects. Instead of starting from scratch every time, web pros can use low-code, no-code tools to build a collection of existing sites and components when building new sites. In this way, the building process is more like putting the pieces of a puzzle together than an uphill battle to meet a deadline with hardly any assets in existence.
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Our future without code
Website building will continue to be simplified as platforms learn to further automate the process. This will open the door for many people to enter the web design profession without requiring them to spend months learning to code. To ignore this tendency would be to deny reality. There’s no way to really know what the future holds, but I’m willing to put my money’s worth on low code and no code replaces standard web design for the majority of projects. This will allow more technical developers to use their hard-earned expertise for specialized projects requiring more customization.
Related: Bridging the Digital Divide Through Coding