Joint Fundraiser for Aloha United Way Introduces New Bath and Body Collection
Hawaiian Electric and luxury Hawaiian fashion label MANAOLA Hawaiʻi have launched presales of a new environmentally conscious bath and body collection as a fundraiser for Aloha United Way.
Five gift options from “Lei Puakenikeni” from MANAOLA” collection – priced at $ 22 to $ 56 – is available for pre-order on the Mākeke pop-up website through July 31 and orders processed in October.
“All proceeds from sales will go to AUW’s ALICE Fund, which brings together people, resources and sustainable solutions to help make the community stronger and more resilient.”
The Lei Puakenikeni collection uses only sustainably and ethically sourced ingredients, natural fragrances and biodegradable packaging for the special line made in Hawaii, which is also cruelty-free and vegan. Product samples will be available at MANAOLA stores in Ala Moana and Pearlridge shopping centers and pre-sale orders will also be taken in-store.
Fundraising items include a coconut and soy candle ($ 22), a bath set with shampoo and conditioner bars ($ 26), a home diffuser with bamboo reeds ($ 44 ), a gift set with a bath soap and shampoo and conditioner bars in a burlap bag ($ 50) and a gift set with a bath soap, moisturizing body lotion and a candle in a burlap bag ($ 56).
“We’re always looking for new and creative ways to support AUW and our community, and we researched MANAOLA because they embrace the same commitment to communities, Hawaiian culture, sustainability, and customer service that we also value,” said said Bob Krekel, Hawaiian Electric. Director of Business Processes and Continuous Improvement and Chairman of the Employee Fundraising Committee. “MANAOLA is also known for their high quality and innovation and we are proud to collaborate with them on a new product launch and fundraising. Together, we hope for a successful campaign that will uplift our community through these trying times and help build a resilient Hawai’i. “
The launch of a bath and body collection by MANAOLA marks a new venture for the innovative fashion house known for its indigenous art and an opportunity to support a small local business on the island of Hawai’i while giving back to the community. The new line also elevates the exotic and fragrant puakenikeni flower which holds deep meaning for the brand’s founder, Manaola Yap.
“The collection was inspired by fond memories of his tūtū and acts of kindness, generosity, love and aloha, which is our way of life,” said Zachary Pang, CEO of MANAOLA Hawaiʻi. “When Hawaiian Electric reached out to MANAOLA to collaborate on creative ways to kāko’o (support) our local community through Aloha United Way, the answer was simple, together is the only way to thrive as a community. It is especially important for us to support the Native Hawaiian community and through the ALICE initiative we are able to reach the non-profit agencies that serve these community members through programs that honor culture, strengthen skills and increase access to resources.
The ALICE initiative refers to employed people with limited income and limited assets who are hard-working, full-time Hawaiian residents, sometimes many jobs and still living on paychecks. Funds raised will benefit programs designed to help residents with increased income potential and / or reduced household expenses; better access to social service delivery and community resources; and the development of financial capacities and “soft skills”.
“These are often the first steps a family can take towards a more solid economic foundation. If we are to rebuild our communities to be better and more equitable than before, we believe it is important to help those who are struggling to make ends meet and living on the brink of poverty, ”said Emmaly Calibraro , Vice President of Resource Development and Donor Relations at AUW. She noted that before the pandemic reached Hawai’i, 42% of the population were ALICE or lived in poverty. Estimates put that number at 59% post-pandemic.
“We would like to thank Hawaiian Electric and MANAOLA for creating this fundraiser that will ultimately benefit those who need it most. We continue to be encouraged by the creativity of each organization and their total commitment to building the communities of Hawai’i, ”Calibraro added.