How to Find Your “Oxygen Points” to Sustain and Grow Your Business, According to an Investment CEO


While pursuing a Ph.D. In Family Business and Business Systems at the British University in Dubai, Dr. Adil Alzarooni studied the evolution and application of various family business models and the specific challenges they face.

In his book, “Sustaining Family Businesses – The Essentials,” Alzarooni offers a pragmatic, evidence-based approach to building on the legacy of the first generation. By providing practical tools, it aims to help family businesses adopt sustainable business strategies, while taking care of the planet and its people.

In the interview, Alzarooni says companies need to find their “oxygen spots,” a term he coined to capture the concept of growth opportunity in business. However, this does not always come from the family structure. Companies need to be open-minded about seeking contributions from external third-party sources to ensure their stability and growth, he says.

To forge a successful partnership, Alzarooni recommends focusing on finding people who have a similar value system.

“Family-owned businesses don’t necessarily have the drive to maximize profits at all costs and may make certain decisions that help strengthen their social standing or positively impact the wider community,” he says.

In this scenario, the selected external partner cannot just focus on trading gains or chasing dividends.

“In times of market stress and volatility, you might be tempted to sell some of your investments, but you can sometimes reap greater profits if you wait for the markets to rebound,” says Alzarooni. “Always take a step back and assess the situation instead of making hasty decisions.”

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