Elderberry market: 44% of growth comes from Europe | By Application (Health & Wellness, Beverages, Food & Others) and Geography | Health Benefits of Elderberry to Drive Market Growth


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Elderberry Market: Regional Analysis

44% of market growth will come from Europe during the forecast period. Germany, Austria, Italyand Denmark are the main elderberry markets in Europe. The market growth in this region will be faster than the market growth in APAC, MEA and South America regions.

Growing vegan population in the region and increasing preference for healthy and organic foods will facilitate the growth of the elderberry market in Europe over the forecast period.

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Elderberry Market: Segmentation Analysis

The growth in elderberry market share by health and wellness segment will be significant during the forecast period. Elderberry’s rich phytonutrient profile helps it improve immunity and provide other medicinal benefits such as relief from colds, flu, and more. Thus, elderberry is used in many health supplements and tonics in various forms. The growing adoption of healthy lifestyle and diet has propelled the use of elderberry in various herbal supplements.

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Health Benefits of Elderberry to Drive Market Growth

One of the major factors driving the growth of the elderberry market is the health benefits of elderberry. Elderberry has been considered a nutrient-dense medicinal plant. The products are mainly consumed in the form of powder, extract, tablets and capsules. The main benefits of consuming elderberry are that it boosts immunity, improves heart health, develops skin health, improves digestive and respiratory health. Vendors have launched various elderberry products, owing to various health benefits, which in turn will propel the growth of the market.

Growing penetration of online retail and e-commerce

Growing penetration of online retail and e-commerce is another major factor supporting the growth of elderberry market share. The increasing use of online channels gives sellers the freedom to deliver from a central garden or plantation around the world. Online retail platforms provide a quick way to introduce new applications of elderberry and its products and a good channel to generate repeat sales from loyal customers. Online retail can serve as a communication channel to educate about the benefits and use of the plant due to growing consumer health awareness.

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Some of the key topics covered in the report include:

Market challenges

Market factors

Market trends

Supplier Landscape

  • Suppliers Covered
  • Ranking of suppliers
  • Positioning on the supplier market
  • Competitive scenario

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Elderberry Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 6.52%

Market Growth 2021-2025

$214.88 million

Market structure


Annual growth (%)


Regional analysis

Europe, North America, APAC, South America and MEA

Successful market contribution

Europe at 44%

Main consumer countries

United States, Germany, Austria, Italy and Denmark

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Gaia Herbs Inc., Harbin Pharmaceutical Group Co. Ltd., Innovative Natural Solutions, Norms Farms., NOW Health Group Inc., Pharmacare, Pukka Herbs Ltd., Ransom Naturals Ltd. and Schwabe Group

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Customization overview

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.



Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by application

  • Market segments
  • Comparison by application
  • Health and Wellness – Market size and forecast 2020-2025
  • Beverages – Market size and forecast 2020-2025
  • Food – Market size and forecast 2020-2025
  • Others – Market size and forecast 2020-2025
  • Market Opportunity by Application

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • Europe – Market size and forecast 2020-2025
  • North America – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Overview
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Gaia Herbs Inc.
  • Harbin Pharmaceutical Group Co.Ltd.
  • Innovative Natural Solutions
  • Farms to Standards.
  • NOW Health Group Inc.
  • Pharmacy
  • Pukka Herbs Ltd.
  • Ransom Naturals Ltd.
  • Schwabe Group


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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