EditShare Introduces Hybrid Cloud Media Workflows for Seamless Collaboration


EditShare will use IBC2022 (Amsterdam RAI, September 9-12, Booth 7.A35) to show how its latest technologies improve the quality and efficiency of production and post-production. Demonstrations will show how remote work and the cloud can interact to give creative artists seamless and secure access to the tools they rely on.

At the heart of this is the ability to use EditShare repositories and FLOW workflow tools to sync projects across popular NLE platforms, including Media Composer, Adobe® Premiere® Pro and DaVinci Resolve. The latest version of the FLOW core software allows complex projects to be moved as needed between EditShare media management and the editing environment the creative team needs to use.

The latest suite of EditShare FLEX software solutions for out-of-the-box cloud and hybrid workflows will be showcased for the first time in Amsterdam. FLEX reflects the powerful business trends in publishing today, including the migration to a “work anywhere” environment, with immediate access to content wherever the creative team needs to be. By embracing cloud storage and processing, it also responds to the move towards an OpEx financial model, with cloud hosting and storage fees flexing to reflect the level of activity.

“The postal industry is changing, partly due to the changes imposed by the pandemic, and partly because creative talent is looking to alter the work/life balance,” comments Said. Bacho, Chief Revenue Officer at EditShare. “What we’re presenting now is an ecosystem where editors and other post-artists can choose their favorite tools and work where they want, when they want, without it in any way compromising their creativity or limiting quality, even though we let’s move on to 4k and higher resolutions, and HDR.

EFS Multi-Site from EditShare will also be on the stand for the first time this IBC. Multi-Site allows users with multiple locations to take advantage of built-in file acceleration to synchronize project storage between EFS clusters in different installations. This ensures that users have immediate access to content, wherever they choose to work. FLEX Cloud Sync extends the capabilities of multisite storage to the cloud, providing increased access flexibility as well as archival security.

For fast news and sports editing, FLOW supports direct ingestion of NDI contribution feeds for immediate editing. Working with MoovIT’s Helmut orchestration platform, IBC will see demonstrations of hands-on, high-pressure editing operations linking EditShare storage to Adobe software.

Content security and availability are vital for business users, and EditShare has added new hardware and software in this area. The new EFS 60NL nearline storage provides 60 drive bays and nearly 1PB of storage in just 4U of rack space. This provides secure storage for large amounts of content that is needed but not immediately processed, ready to be transferred to online servers with virtually no delay. The 60NL is also the first hardware platform to use new EFS capability for erasure coding-based storage purposes, eliminating the need for hardware-based RAID.

Ongoing updates to EditShare’s FLOW software platform ensure that the latest raw formats from popular camera systems such as RED and Blackmagic Design are accepted, with LUTs imposed in real time, both on live hardware full resolution and over proxies, boosting remote working with intelligent proxy management.

“IBC has always been very important to EditShare, a real opportunity to exchange ideas with our users and partners around the world,” added Bacho. “The whole team is excited to return to Amsterdam, see our users and partners face-to-face, and discuss the creative and operational challenges they face and how EditShare can deliver proven solutions today and in the future. the future.”


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