DePaul Athletics launches LEGACY, an immersive entrepreneurship and brand development program

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CHICAGO – LEGACY, a comprehensive entrepreneurship and brand development program for DePaul University student-athletes, will soon allow Blue Demon student-athletes to take full advantage of name, image and the likeness (NIL) that is expected to come into effect in Illinois in July. 1, 2021.

This pending legislation and potential NCAA rule changes would allow student-athletes to earn compensation for the use of their name, image and likeness, in the same way as non-student-athletes.

“As regulations around the student-athlete experience modernize, DePaul Athletics is committed to helping our students advance their personal brand, improve their financial literacy, and create another path to achieve their future goals,” said the sports director. DeWayne Peevy. “The nationally recognized education of DePaul’s Driehaus College of Business, College of Communication and Coleman Entrepreneurship Center, coupled with the limitless opportunities offered by the city of Chicago, uniquely positions DePaul to make an impact. We fully embrace NIL as it supports our “student first” values ​​and aligns with DePaul’s mission of preparing graduates to be successful in fields of their choice and transformative agents throughout their lifetimes. ”

LEGACY will provide student-athletes with training on NIL rule changes, digital tools to assess their personal brand and a variety of educational opportunities from industry experts.

In partnership with the award-winning Driehaus College of Business and DePaul University’s College of Communication, LEGACY will provide a variety of learning opportunities that explore the intersection of athletics and business. Recognized nationally for their interdisciplinary approach and hands-on learning opportunities with Chicago’s professional sports organizations, both colleges offer cutting-edge programs including degrees in Sports Business (BSB) and Sports Communication (BA ).

LEGACY will build on existing courses in these programs and provide new learning opportunities, centered around four educational pillars:

  • Financial literacy
  • Entrepreneurship
  • Brand management
  • Social media strategy

“Driehaus College of Business looks forward to helping our student-athletes excel on and off the court,” said Thomas Donley, Acting Dean of Driehaus College of Business. “We will deepen their entrepreneurial and athletic business skills and knowledge through tailor-made seminars led by our faculty experts in these areas, as well as to encourage student-athletes to consider earning a minor in business, a practical addition. and marketable to any major DePaul. ”

“The College of Communication is ready and enthusiastic to help student-athletes enhance their reputation and differentiate themselves from athletic competition as well as their chosen fields of study,” said Alexandra Murphy, Interim Dean of the College of Communication . “Through this innovative partnership, we will connect students with professors and industry experts where they will acquire essential entrepreneurial and media skills in sports communication, as well as related topics in public relations, journalism, speaking in public and personal branding. “

DePaul Athletics will also partner with the Coleman Entrepreneurship Center, recognized nationally by the Princeton Review as one of the nation’s top studies for entrepreneurship. This alignment will allow student-athletes to access a mix of academic and extracurricular programs across the center as well as workshops specific to the NIL. DePaul recently expanded its academic programs by launching an Entrepreneurship Degree (BSB) for business students as well as a minor in Entrepreneurship for non-business majors.

“The Coleman Entrepreneurship Center is delighted to partner with the DePaul Athletic Department to help our student-athletes,” said Bruce Leech, CEO of the Coleman Entrepreneurship Center. “We define entrepreneurship as a skill set for being innovative and creative and also learning how to do business. We welcome the opportunity to have DePaul student-athletes involved in our experiential programs and training at the entrepreneurship. “

This new partnership with DePaul’s Driehaus College of Business, the College of Communication and the Coleman Entrepreneurship Center positions DePaul Athletics among the first sports departments in the country to embark on such a strong collaboration on campus.

Thanks to LEGACY, the brand creation platform INFLCR will also extend its recently announced partnership with the Blue Demons. In addition to serving as the department’s content management platform, INFLCR Plus will now provide educational support, additional social media measurement tools, fair market value assessments and other essentials for the growth of the company. personal brand.

“DePaul’s student-athletes will have the best resources to win in the NIL era,” said Jim Cavale, CEO of the INFLCR. “I am delighted to collaborate with DeWayne Peevy and DePaul Athletics to make it happen. “

“Through several innovative partnerships with our campus community and industry-leading brands, we have put in place a strong program to support all DePaul student-athletes, across all 15 teams, like never before,” said the Associate Director. main of sports. Taylor stapleton. “Thanks to LEGACY, our student-athletes have the resources and tools at their fingertips to maximize their exposure and build their brand in America’s largest city.”

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