AV makes everyone an artist with broadcast technology
The past 18 months have seen rapid development in the video conferencing / broadcast technology space. These developments – spurred, of course, by the health and safety measures stemming from the global pandemic – have been accompanied by a fair amount of new and innovative cross-pollinations between broadcast and on-site audiovisual industries and video conferencing providers. .
Simply put, we have observed that remote meeting tools have evolved more robustly into broadcast tools – and, also, that broadcast tools have started to be used more frequently in video conferencing.
The “audiovisual”, “videoconferencing” and “broadcasting” fields have traditionally been considered and deployed as their own silos. Today, these elements have, in many ways, become a unique environment. United across two major drivers – the wider adoption of AV-over-IP and software-defined deployments – these three offerings now work in parallel to deliver more robust, impressive and creative AV and video conferencing deployments.
To see this in action, consider common examples of a corporate boardroom, college boardroom, or worship space. Over the past 18 months, we’ve seen each of these environments adopt a “broadcast” mindset as we look for ways to involve more virtual participants.
Read: Putting IT in Audio Conferencing Systems
Meanwhile, the nature of the round-trip interactivity in these spaces has been brought back to broadcast. Today, a webcam and laptop powered video call in a live broadcast is considered commonplace and has been widely accepted by viewers.
In addition, there seems to be very little fatigue in the use of these technologies – especially in the traditional AV space – because they allow impressive long-term uses.
Employees and students have wanted a simpler process for interacting with content and media sharing for some time. After all, content is easily served to them through smart TVs, smart home stereos, and mobile devices. In many ways, working and studying from home has been liberating both technically and in terms of work / life balance.
Meanwhile, companies and educators that provide AV and video conferencing facilities now realize that requiring people to work or attend classes in a day-to-day facility may not be a requirement. concrete.
So what’s the big change needed to strike a balance and serve these new ways of thinking?
Everyone is an artist
Businesses, educational institutions, workspaces and other hubs of creative activity are now thinking beyond “what is enough to provide”. Instead, they look for what can be provided to entice workers back to the office or campus. How can spaces be used to provide unique multimedia communication offers and experiences that are not accessible at home?
Yes, “video call fatigue” is a reality when it comes to daily face grid and screen sharing. To combat this, we see an interesting variation of ‘everyone’s an artist’ – what if the facilities of an office allow you to present as well as you might see on any TV show? In a reliable, solid and entertaining way? Better yet, what if it was possible in a simple, comprehensive and affordable way?
The corporate space has discovered that you can re-energize and engage employees by enabling broadcast quality experiences for communication. They break the fatigue of the “daily network” and allow employees to become better communicators.
How do they do it? Many installations of this type use a live production system (more details below) which are easily automated while providing creative expression and ease of use. The easier it is to engage and share with cohorts, the greater the friendliness – and the more effectively stories can be told.
The best companies will continue to trust their employees to work remotely while remembering that nothing beats face-to-face communication. Delivering unique, creative and media-rich experiences and facilities on campus enables employees to bridge that divide in a hybrid environment – delivering an engaging experience for employees, wherever they work … but reminding them of at the same time, and the creative tools and offerings available to them in the home office.
Educational requirements are not too different from corporate experiences. All verticals face the same challenges of maintaining engagement and communicating remotely, locally and now in a hybrid fashion.
The biggest challenge in education, however, is providing hands-on education such as the lab environment, tooled workshop, collaborative performance, and detailed close-up learning.
Listen to the Collaboration Space podcast: Audiovisual Considerations for Higher Education Gamers and Viewers.
Again, live production systems based on AV-over-IP technologies provide an answer. These systems allow anything to become a video source, including a laptop screen, phone camera, tablet, even document cameras and USB microscopes. By adding these visuals seamlessly to a video conference – or distributing them across every screen across multiple classrooms – you re-engage the learner with specific, detailed visuals essential to their learning.
Additionally, the addition of course capture capabilities ensures long-term course availability – a capability that allows students to remember courses the next day or even the next year. This conservation capacity is crucial because it maintains our knowledge for future generations.
Much like business, the education market is leading the way in being as nimble as possible between local and remote delivery.
Make it happen
Medical, events, performing arts, training – in the past 18 months there have been few markets that have not looked at video conferencing in some form or another. That said, what tools can be used to maintain engagement and communicate better?
The answer lies in unifying the best technologies via IP, which in turn frees all communication. Any fluid media environment is only as strong as its underlying fabric. You may have world-class endpoints and processing capabilities, but they will still be undermined by poor network infrastructure. Your local network structure and remote connectivity are the backbone of any deployment.
The good news is that it’s easier than ever to get it right. Network providers are now rising to the challenge of rapid deployment to support this new world. And free AV protocols are now available and have been adopted by several manufacturers.
Read: Why Focus on People in the Age of Automation?
Along with the underlying structure, software-defined video production approaches also provide flexibility and long-term scalability to make your investment count.
Finally, all of this is brought together in practice by the live production system, which serves as the beating heart of these types of unique and exciting deployments. A live production system allows you to seamlessly integrate all the unique video sources in a building – from PTZ cameras to cell phone cameras – and mix them professionally. Text, graphics and transitions can all be added seamlessly. Video callers can be added as sources elegantly. And the automation available makes the learning curve on these systems very accessible.
The technologies involved in these workflows have been truly democratized, with entry prices that ensure powerful, creatively designed and engaging videos are available for more schools, offices, organizations, places of learning. worship, etc.
Last but not least, make sure you partner with an integrator and manufacturers committed to your business, passionate about the changing landscape of audiovisual, video conferencing and broadcasting, and – more importantly – wanting to partner. to your long term success. With the right team supporting your organization, you can deliver an integrated platform for collaboration, learning, and interactivity that is far better than broadcasting.