The Ashes' aftermath continues to cast a shadow over Channel Seven, as the network grapples with a $7 million revenue shortfall from the two-day Tests during the Australian summer. This financial setback is attributed to England's surprising defeat in Perth and a pitch in Melbourne deemed too challenging for both teams. The impact of this unusual series reverberates through the sport, affecting the already cash-strapped industry and even the players, who share revenue with the governing body. Southern Cross Media Group, the parent company of Seven West Media, reported a 2.1% decline in revenue to $712 million, falling short of the guidance provided at the November AGM. The primary reasons cited for this turnaround are the reduced interest in advertising and the cricket itself. Earnings took a hit, dropping by 27% to $67 million. The company acknowledged the revenue shortfall, linking it to a weaker advertising market in November and December, as well as the shorter-than-expected Ashes Test matches in Perth and Melbourne. The Perth Test's conclusion in two days, due to Travis Head's century, led to refunds for day three and four ticket holders. Similarly, the MCG Test ended early, with curator Matthew Page admitting the pitch favored bowlers excessively. Seven and Foxtel, a subscription TV provider, are in the midst of a $1.5 billion, seven-year deal to broadcast international cricket. The financial impact extends beyond the network; Cricket Australia (CA) also suffered losses, with estimates ranging from $4 million to $10 million. CA's CEO, Todd Greenberg, expressed the hurt caused by the abbreviated series, stating his preference for longer matches. The players' revenue-sharing agreement with the governing body adds a layer of irony, as they indirectly contributed to the financial setback. Cricket Australia reported a $11.3 million loss for the 2024-25 season but anticipates a profitable return for the current summer.
