Amazon Go launches new store in suburban Washington state


Amazon Go, the tech giant’s cashierless concept store, is ready for its move to the suburbs.

The company is opening a new Go store in Mill Creek, Washington on Tuesday morning, which it says will target customers living in suburban areas.

As in its other Go stores, customers won’t need to go to a cash register when they’re ready to pay. They take what they need and leave.

Here’s how it works: Consumers will access the store by scanning their Amazon app, scanning their palm with Amazon One technology, or submitting a credit card. Customers can then choose from a variety of food and drink items to take away.

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The Grab & Go section in an Amazon Go store.

The store is equipped with technology similar to self-driving cars that track what users add to their cart and then top it up once they leave the store.

“Amazon Go has always sought to serve people who are busy, usually time-pressed, hungry and thirsty,” Ayesha Harper, director of Amazon Convenience, said in an interview. “This new commuter Amazon Go store format achieves that goal while giving customers the ability to do more with a single trip.”

The new addition to the Mill Creek store is a bespoke kitchen where customers can purchase breakfast and lunch items prepared by workers. Customers go to a touch screen to select their meal, then wait for it to be prepared.

Options include hot and cold sandwiches, salads, breakfast bowls, burritos, and wraps. The store will also offer specialty beverages including Starbucks coffee and ICEE slush. It will also offer Pinkberry frozen yogurt.

Other services available at the store include package-free returns and free electric vehicle charging stations.

The company has Amazon Go stores in four states, mostly in downtown metro areas including New York, Chicago and San Francisco.

Last November, Amazon launched a new store concept with Starbucks, combining the retailer’s Go shopping technology with Starbucks Pickup to allow consumers to shop without a cashier.

The store also has a modern lounge with individual workspaces as well as larger tables with power outlets and USB ports.

Follow Brett Molina on Twitter: @brettmolina23.


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