African Management Institute launches new Francophone learning programs for Senegal and West Africa


The African Institute of Management (AMI) (, the continent’s leader in business and management training, recently launched a new series of French-language learning programs to support small business growth and provide practical business skills development in Senegal and across the country. Francophone West Africa. AMI’s launch event was held in Dakar, Senegal in mid-March, attended by over 50 business leaders, partners and customers, including guest speakers from the Mastercard Foundation, Investors & Partners (I&P), WIC Capital and Impactalent.

“Our hands-on learning programs delivered in French, combined with our regional presence in Francophone West Africa, reinforce our long-standing commitment to Francophone businesses, entrepreneurs and partners,” said Rebecca Harrison, CEO and Co-Founder of AMI, after launch. .

“Achieving this milestone will allow AMI to generate more economic benefits for the region,” she continued. “Our programs help African businesses and teams grow, prosper and contribute to the regional economy. Based on our proven track record and results, we are confident that this increased focus on Francophone Africa will lead to job creation, exponentially improved livelihoods and ultimately help businesses and Africa’s most ambitious people to thrive.

AMI empowers ambitious businesses across Africa to thrive with practical tools and training. Pan-African organization offers practical growth and resilience programs for small and micro businesses, work-based learning for medium-sized businesses and organizations, and programs to help young people navigate the future workforce and in the emerging gig economy.

In partnership with the Vitol Foundation, AMI offers Extension of the program in French, for growing small and medium enterprises in Senegal and Francophone West Africa. The six-month business growth program is modeled after AMI’s popular program Grow your business programme, which has already reached thousands of businesses in English-speaking African countries. It is designed for companies that have generated 18,000,000 XOF – 300,000,000 XOF in turnover in at least one of the last two years. Extension of the program helps business leaders and teams implement core business practices proven to drive growth.

AMI will also offer its flagship work-based learning programs in French for businesses and impact businesses. These programs help emerging managers, leaders, and young professionals build their skills and ability to succeed in their jobs, while contributing to the success of the companies they work for.

Known for its Africa-built and Africa-focused virtual and in-person learning model, AMI has provided training to over 35,000 people in 39 countries across the continent. Supported by AMI’s proprietary learning platform and mobile apps, AMI offers learning in French, Arabic, English, Kiswahili and Kinyarwanda.

AMI’s work in Francophone West Africa builds on the company’s continental profile with over 70 employees in seven African countries.

For more information visit:

Distributed by APO Group on behalf of the African Institute of Management.

Papa Alassane Diop
African Institute of Management
Marketing & Communication Coordinator Francophone West Africa
E-mail: [email protected]

About IMA:
The African Institute of Management (AMI) enables ambitious businesses across Africa to thrive, through practical tools and training. We equip entrepreneurs with tools to develop their business, help companies train their teams and organize job readiness programs for young people. Our programs combine online and mobile tools with in-person workshops and on-the-job practice and support.

AMI has worked with a range of businesses and organizations to help entrepreneurs and managers start and grow their businesses across Africa, including Uber, Nestlé, Radisson Blu, Mastercard Foundation, USAID, Shell Foundation and Equity Bank. AMI has directly trained more than 35,000 people in 39 African countries.

AMI has over 70 employees with offices and presence in seven countries: Côte d’Ivoire, Kenya, Nigeria, Rwanda, Senegal, South Africa and Uganda. For more information on AMI, visit:

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